Everyone hears all the time about how social media is changing the world. People talk about how amazing Facebook is or how interesting Twitter is. In the past two years, we have been hearing more and more about what Foursquare, and networks like it, can do for businesses.
I happen to believe that using social media as a social program to benefit the greater good is under-emphasized. Many of us have voted through Facebook or Twitter for some cause or another to win some contest or another but social media has so much more power than that. I think that if brands understand that and trickle down their Continue Reading →